It Management Issues Science and Network Security

Question: Discuss about theIt Management Issuesfor Science and Network Security. Answer: Introduction Basically, the main aim of conducting this research study is to analyze the IT issues and challenges faced by a company and its mangers in the effective execution of new technology. In addition to this, this research study will outline and analyze the major assumptions of the given case. On the other hand, the role of management decision in the execution of new system within the current business process and strategies would also be discussed. At the same time, in this research paper, the differences among the Information Technology (IT) issues and Information Systems (IS) issues would be discussed. Along with this, the impact of such types of issues on the customers and brand loyalty would also be analyzed and explained. Moreover, the IT management strategies would be proposed to attract the new customers from the market. All these are the fundamental objectives/issues associated with this research paper that would be attained during the study. Outlining the Case and Key Assumptions In the current time of digital era, it is more essential for the business firms including small, large, and medium to adopt and implement new IT management techniques and tools in order to run business operations and functions smoothly and effectively. For case, information technology is allows the companies to improve their productivity, profitability, and process and business reputation by using new Information technology. Use of information technology within the business firms can not only helps the business firms in reducing overhead costs but also assists in addressing and solving various business issues and challenges in an effective and proper manner. Simply, it can be said that, IT management is a strategic tools that provides competitive advantages to a company over its competitors in the market. Moreover, from the given case, it is accessed and analyzed that, group of ten hotel chains have determined that they merge their business functions and operations in order to strugg le with the market pressure tight competition for low priced hotel accommodation. It indicates that, the current business situation is more competitive and complex so they would merge their business (Stair, Reynolds, 2013). The new name of the hotel chain would be StayTogether that has more than thousand of hotels from the all categories around the global world. For case, the main categories of the hotels are bed breakfast homes to luxurious suites etc. Moreover, it is found that, the hotel chain fight with the competition or sale of hotel rooms with the help of different websites including booking.com, hotels.com which reduces the profitability, productivity, and level of sale, revenue and corporate image of the hotels. If the hotels merge their business, all the booking would be from a single website only (complementary mobile app). The price of the rooms, and other services would be fixed by the StayTogether through the years with peak pricing during popular periods. It indicates that, all the decisions including pricing would be taken by the new hotel chain which reduces the overall profit and sale of the hotels. On the other hand, it is also analyzed that, there are several decisions are finalized by the top management of this group. For example, it is decided by the senior management of the group that, a customer loyalty scheme would be used within the organization that would be known as StayTogether Loyalty. This scheme would directly reward their customer. For example, various specific services would be offered by the new hotel chain to their customers and such services would be airport transfers, car parking on site and free nights. At the same time, it is also decided by the management that, the hotel would include dinner and breakfast in the price of hotel room that would reduce the costs of the customer. This would motivate and encourage the customers to buy the services of the hotel chain group. Moreover, the exclusive restaurants on site will charge extra. Moreover, the customers would get rebates if they arrives selected airlines by the hotel. The hotel company would also adopt a C SR (corporate social responsibility) to their customers to improve organizational image of the company. Hence, all these decisions are finalized by the top management of the company (Tarchi, Fantacci, Bardazzi, 2006). Difference Between Information Systems (IS) and Information Technology (IT) Issues Generally, a IS (information system) can be defined as an organized system that is used to collect, organize, store and communicate the information effectively. In contrast, Information technology is the use of networking, computers and physical devices used to develop process and secure all the information in the electronic form. In addition to this, it should also be noted down that, there are a lot of differences exist among the Information Systems (IS) and Information Technology (IT) Issues. For example, in the implementation of Information Systems, a wide range of issues related to a large variety of failures, low productivity, and inadequate alignment are faced by the companies at the workplace. On the other hand, information technology brings integration issues, backup and disaster recovery issues, and security risks for the business firms that may negatively affect the performance and productivity of the company. For example, the hackers could hack the confidential and import ant information and data about the customer of a company that may affect the success of the company (Carr, 2004). At the same time, due to use of information technology, a company may also face issues related to security. In addition to this, it is also important to know that, Information system is based on the computer science systems. But, business is based on the judgment and intuition of leaders of the company. These differences may create cultural disconnect related issues directly. In contrast, information technology is more costly and time consuming as compare to the information system (Schneider, 2014). For case, information system does not bring any maintenance costs for the company but information technology is always require high maintenance time to time. Along with this, it is also analyzed that, in the use of Information technology, a company is always required a skilled, well trained and highly educated business professionals to run the information systems successfully and effectively to attain the business goals. This is increases the organizational costs and reduces profitabilit y directly. On the other hand, information system does not require any specialized staff to use this system so it saves time and costs for the company (Bidgoli, 2010). This is the major difference among these two. In addition to this, it is found that, information technology is always provide accurate, related and needed information to the management and employees of a company so that they can attain their organizational goals and objectives effectively. But, the results produced by the information system could not be accurate and as per the needs of the organization. For instance, some time, IS produce outcomes that are not accurate and related to the business functions and operations of a company (Ao, Gelman, 2010). Furthermore, it is found that, a company is also face issues related to usability when they use information system at the workplace. It is because the use of information system is a more complicated task that may create confusion and dissatisfaction among the employees of the company. In contrast, the information technology is not deal with such issues. For example, due to the use of information technology, a company never faces issues related to the usability. Overall, it can b e said that, a company face different issues and challenges in the use of information system and information technology (Leslie, 2014). Impact of Issues on Customer choice, Continued Patronage, Brand Loyalty It is true that, when a company is face various issues related to information system and information technology, it directly and negatively affect the customer choice, brand loyalty and continued patronage. For example, issues in the information system and technology would discourage and de-motivate the customer to buy the products and services of the company. For instance, a customer may be afraid that his private and confidential information may be used by a third party and this could create several issues in the front of him. Hence, the issues of information technology and system are affecting the choice of the customers (Syngress, 2004). On the other hand, if a company faces security related issues, it would affect the choice of customer. At the same time, due to such issues, a customer would not be able to get desired and needed information related to the product and services from the company that may adversely affect the choice of customers. Moreover, it is also found that, if a company is having information system and information technology related issues, it may create several challenges for the company and affect the brand loyalty (Bazavan, Lim, 2006). For example, due to such issues, a company would not be able to respond the market changes and gain competitive advantages that will negatively affect the performance of the company in the market and results in poor brand loyalty. Furthermore, continued patronage would also be influenced negatively due to the issues of information system and technology (Al Hasib, 2009). Strategies to Attract New Customers from Competitors On the basis of above analysis, it can be suggested that, in order to attract new customers from the competitors and market, a company should focus on improving their information system and information technology related strategies. In addition to this, the company must address and solve all the issues related to information system and technology timely to attract new customers. On the other hand, it is also more valuable and important for the business firms to focus on accountability, creditability, reliability and flexibility by using information system and technology to motivate new customers and retain existing customer (Baldauf, Stair, 2010). Moreover, business firms must also use and adopt customer relationship management tools and technique to understand the opinion of their customers. This would help a company in developing strong relationships with the customers and encouraging new customers. At the same time, it is also essential for the company to address the needs and is sues of their customers and provide proper response timely. This strategy will help a company to attract the new customers form the market (Cook, 2014). New Business Opportunities The use of new systems such as: technological services on site, personalized automated tour guide would help a company in producing and providing of new business opportunities. For example, the company would be able to bring more quality within the produce and services and can attain leading position in the industry. In addition to this, technological services on site would help the hotel to analyze and solve the issues of their customers that may increase organizational productivity and profitability. It would also allow the organization to effectively compete in the market and gain competitive advantages over the competitors (Bidgoli, 2010). On the other hand, the organization can also expand its business functions and operations across the national boundaries and develop unique position in the market. At the same time, it is also important to know that, personalized automated tour guide would help the customers in solving the issues and challenges of their customers quickly and effectively that would be significant for the company to improve organizational reputation. Furthermore, it would also allow personnel access to the customers and guide them to take any decision. Along with this, through personalized automated tour guide, the customer would be able to know the price, service quality and other aspect of the hotel. In the same way, technological services on site and personalized automated tour guide would be more valuable for the hotel groups in generating a wide range of business opportunities effectively (Bernik, 2012). Conclusion Overall, it is summarized that, information system and information technology plays significant roles in the total success and growth of a company. On the other hand, it is found that, today, several issues in the area of information system and technology are faced by the organizations that negatively affect their overall success. Moreover, it can be concluded that, in order to handle and mange such issues, business firms must adopt innovative and specific strategies and ways. Finally, it can conclude that, the effective use of information system and technology helps a company in providing innovative business opportunities, attracting new customers, retaining existing clients, and solving several issues. References Al Hasib, A. (2009). Threats of online social networks. IJCSNS International Journal of Computer Science and Network Security, 9(11), 288-93. Ao, S.I. Gelman, L. (2010). Electronic Engineering and Computing Technology. USA: Springer. Baldauf, K.J. Stair, R.M. (2010) Succeeding with Technology. USA: Cengage Learning. Bazavan, L.V. Lim, I. (2006) Information Security Cost Management. USA: CRC Press. Bernik, I. (2012). Internet Study: Cyber Threats and Cybercrime Awareness and Fear. International Journal of Cyber Warfare and Terrorism (IJCWT), 2(3), 1-11. Bidgoli, H. (2010). The Handbook of Technology Management: Supply Chain Management, Marketing and Advertising, and Global Management. UK: John Wiley Sons. Carr, N.G. (2004). 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